The mark consists of a large orange circle with a white hexagon inside it. Inside the white hexagon is a smaller offset orange circle that contains a centered white circle inside it. The smaller orange circle has an orange line protruding from it towards the bottom-right of the white hexagon, but not touching the outside of the white hexagon. The white hexagon has a white line extending from each point of the hexagon running parallel from the faces of the hexagon in the clockwise direction extending to the outside of the larger orange circle. To the right of the circle design is the stylized wording "KEYWORDFOTO" wherein "KEYWORD" is in black and "FOTO" is in orange.