The mark consists of The capital letter I in light pink coloring with white highlights from the top curve down the right side and along the bottom curve; there is a red cherry tilted sideways to the left on top of the I. The cherry has a green stem with one single green leaf coming off it. The green leaf has two extended buds that almost resemble lips puckering on the right side of the leaf. The capital letter N is next to the I in identical coloring and lettering style with white highlights along the top curve of the left leg of the N and going down in a diagonal along the N slant at the top; the highlights are along all limbs of the N except the left leg going vertical, the bottom slant of the N, nor the left top vertical side of right leg of the N. There is a cartoon face with a pink bob haircut with bangs beside the letter N; the face has white, elongated oval eyes with black border, and the mouth is open side revealing a pink tongue and two white fangs on the upper level of the mouth. There is red in the throat area behind the tongue. Capital J in the same color shading and style as the previous letters is next to the face and has a white highlight that starts at the upper curve of the J and goes down the vertically on the right leg of the J. There is a small break in the highlight just as the curve begins on the bottom of the J. The highlight continues along the curve of the J and into the pointed bottom edge. There is a tan donut with brown icing slightly above the top of the J. The donut has sprinkles in the colors of yellow, blue, orange, purple, and light purple. Capital I is next to the J and is identical to the first letter I in the INOJI, without the cherry on top. Underneath the middle of the letter N is the word INOJI in pink Japanese script.