Downloadable mobile application software for use in generating personalized recommendations, strategies, and plans for users based on user inputted data, data from other users, population data and peer-reviewed literature, sending users push notifications to remind users to practice their desired behaviors, providing rewards, discounts, special offers and achievement recognition to users based on use and progress within the application, allowing users to assess their behavioral habits, sharing video of coaching sessions in the field of behavioral modification and habit formation, facilitating communication and engagement between users, coaches, and experts by means of live chatting and messaging to support user's formation of healthy habits and coaches' management of their population of users, tracking behavioral modification for the purpose of facilitating habit formation and behavioral change by the user; Downloadable mobile application software that provides information in the field of behavioral modification and habit formation on how to change unhealthy or unwanted behaviors to healthy or desirable ones by adjusting the users mindset to one of practice and iteration; Downloadable mobile application software that monitors, tabulates, analyzes, compares and displays data and information related to users' efforts to change their behaviors to support user's formation of health habits, coaches' management of their population of users, and monitoring of coach performance

Providing health information, namely, providing information about how to change unhealthy or unwanted behaviors to healthy or desirable ones in the fields of health and wellness; Consulting services in the field of health, namely, providing assistance and consultation to corporate clients to help their employees change unhealthy or unwanted behaviors to healthy or desirable ones in the fields of health and wellness and providing assistance and consultation to individuals to help them to change unhealthy or unwanted behaviors to healthy or desirable ones in the fields of health and wellness; Providing behavior health services online, namely, providing information, plans, advice, and techniques to change an individual's health behavior