Administering discount and reward-based restaurant service programs, namely, organizing and conducting a subscription-based service that requires periodic payments from members in order for them to be enrolled in the program, enabling participant members to obtain discounts on the purchase of goods and services and rewards in the nature of food, drinks, and merchandise at participating businesses and restaurants through the use of a membership; online advertising and promotion services; promoting the goods and services of others via a global computer network; promoting the goods and services of others by providing websites and interactive online applications featuring information regarding merchants and rewards, coupons, vouchers, promotional codes, rebates, offers, deals, and discounts for the goods and services of others