The mark consists of the words "HOLLYWOOD COFFEE" in stylized lettering superimposed over a circular design element comprised of four concentric circles with a large five-pointed star centered in the inner-most circle, with two eight-pointed stars and small dots representing stars set in the background of the circular design element. The wording "www.hollywood.coffee" and "hollywood, california" is superimposed over the outermost circular ring. The color brown appears in the wording "HOLLYWOOD COFFEE" and in the outermost concentric circle. The color tan appears in the wording "www.hollywood.coffee", "hollywood, california", in the five-pointed star, and in the aura behind the eight-pointed stars, the color white appears in the outline of the wording "HOLLYWOOD COFFEE", in the second inner-most concentric circle, in the center and bands of light coming from the eight-pointed stars, and in the small dots representing stars, the color black appears in the background of the inner-most concentric circle and in the background of the third inner-most concentric circle.