The mark consists of the word "Polestar" over the word "Pilsner", both in white stylized lettering with dark and light blue outlines. An 8-point white star appears to the left of the word "Pilsner" and has light blue lines radiating from it. Various diamond-shaped stars in white and light blue appear scattered in the background. Below the wording is a woman with a white face, neck, arms, hands and hair clip, light blue hair, and dark blue facial features and outline. On her left arm and neck are multiple dark blue stars. All of the foregoing appears on a dark blue background.