Software as a Service (SaaS) services featuring cloud-based computer software used by software providers to aid in optimizing end user experience and use of software programs; Software as a Service (SaaS) services featuring cloud-based computer software that allows for tracking the use of software pages and features by end users to aid in the optimal use of software features and functions; Software as a Service (SaaS) services featuring cloud-based computer software for use in managing computer application performance by monitoring, measuring and reporting end-user experience and application components; Software as a Service (SaaS) services featuring cloud-based computer software that allows users to monitor and analyze their own web-based applications to better understand the end user experience and maximize end-user performance; Software as a Service (SaaS) services featuring cloud-based computer software used to monitor, analyze, manage, assess and anticipate trends, troubleshoot, record, improve, and enhance the performance and security of computer applications, servers, network devices, data storage and communications protocols of computer networks; all of the foregoing excluding software in the subject matter of managing intellectual property assets and intellectual property rights; Software as a Service (SaaS) services featuring software for use in conducting surveys, survey administration management, customer experience management, net promoter program management, and for creating reports in connection therewith; Application service provider featuring application programming interface (API) software for integrating customer experience surveys into websites, mobile applications, emails and SMS messages; Software as a Service (SaaS) service featuring software, which creates, distributes, and analyzes consumer surveys delivered via email, a webpage, or within a mobile context; providing temporary use of on-line, non-downloadable software designed to communicate with customers electronically for use in the field of customer surveys; Software as a Service (SaaS) services featuring software for use in collecting, managing and analyzing customer data on social networks and media and via point-of-sale, loyalty programs, in-store promotions, and net promoter scores; Software as a Service (SaaS) services featuring software for business intelligence and used for marketing automation tools, such as push notifications, location-based messaging, text messaging, in-app messages and email for creating and managing marketing and customer relationship campaigns; all of the foregoing excluding software in the subject matter of managing intellectual property assets and intellectual property rights