THE MARK CONSISTS OF TWO PARALLEL BARS CREATE A STRAIGHT HORIZONTAL SPACE FOR TWO LINES OF TEXT, THE FIRST LINE OF TEXT BEGINNING AND ENDING FLUSH WITH THE PARALLEL BARS, READS "CATTLE COMPANY BEEF" ALL IN CAPITAL LETTERS WITH THE FIRST LETTER OF EACH WORD NEARLY TWICE THE SIZE OF THE REMAINING LETTERS AND A SECOND LINE OF TEXT IN A FONT HALF THE SIZE OF THE FIRST LINE OF TEXT, APPEARING ALL IN CAPS, BEGINNING AND ENDING FLUSH WITH THE FIRST LINE OF TEXT AND HAVING THE DESIGN OF A STAR AT THE START AND END OF THE TEXT READING "SUPERIOR FLAVOR & TENDERNESS" AND THE TOP BAR HAS A BREAK AT ITS MID-POINT WHICH IS A BREAK POINT ALSO OF A CIRCLE APPEARING ABOVE THE PARALLEL BARS WHICH INTERSECTS THE TOP BAR AT THE BREAK POINT AND HAS A DIAMETER APPROXIMATELY 1 AND ½ TIMES THE DISTANCE BETWEEN THE PARALLEL LINES, AND A SECOND BREAK POINT IN THE CIRCLE APPEARS AT 180 DEGREES FROM THE MID-POINT THAT INTERSECTS WITH THE TOP BAR, TO CREATE AN IMPRESSION THAT THE CIRCLE IS DISECTED INTO TWO EQUAL PARTS, AND CONTAINED WITHIN EACH HALF OF THE CIRCLE IS A STYLZED LETTER "C" AND THE ONE ON THE LEFT SIDE IS RAISED TO FILL THE UPPER QUADRANT AND INTERSECTS THE ONE ON THE RIGHT SIDE WHICH IS LOWERED TO FILL THE LOWER QUADRANT.