The mark consists of the stylized upper two thirds of a black-outlined light blue and white penguin with black and white eyes and a dark orange beak, standing upright with wings open, behind a smaller penguin in the same colors, with only the head and shoulders, with a white solid circle background behind both penguins, the whole encircled with a solid black ring with a blue dot on either side of the ring and the word "CREMINO" in light blue upper case letters at the top and the words "GELATO & CAFFÈ" in white lower case letters at the bottom of the ring, the whole encircled with another, thinner, light blue ring.