The mark consist of the word "birch" written in lower-case grey font, where the letter "i" of the word, is depicted in the form of an image of a gold-colored tree with numerous branches and a small number of leaves. Underneath the word "birch", and set off to the right, so that the first word appears directly under the aforementioned image of a tree, appears the phrase "designers . producers . florists". This phrase is written in lower-case grey font, that is substantially smaller than the font used for "birch". The final letter of the phrase, i.e., the "s", lines up so that it is directly underneath the end of the "h" appearing in the word "birch". The entire Mark is set against a light grey rectangular carrier with a white border.