The mark consists of a gray pillow set over a white background, with the words "BEDS FOR BUFFALO" appearing in orange uppercase typeface offset to the upper right hand side of the pillow, set next to the animated image of a child, outlined in orange with the remainder in white, laying on his left hand, with the right hand outstretched toward the middle of the pillow, and where the words "Presented by" appear offset to the bottom right hand corner of the pillow in white typeface, above and to the left of the letters "TSC", in light gray type, which appear to wrap above and around an orange and gray star.