Conducting and administering a program for participating members featuring advisory and consulting services in the field of senior care, senior caregiving, and senior housing; Conducting and administering a program for participating members featuring a member forum, pre-recorded information, downloadable brochures, a telephone support line, and a website in the field of senior living arrangements, caregiver self-help, physical and mental conditions of aging, financial and legal assistance for seniors, and caregiver support; Advisory services in the fields of senior care, senior caregiving, and senior housing; Business services, namely, providing advisory and consulting services in the field of senior care; Business services, namely, providing advisory and consulting services in the field of senior caregivers; Business services, namely, providing advisory and consulting services in the field of senior housing options; Consulting services, namely, providing information in the fields of senior care, senior caregiving, and senior housing via a support hotline and internet website; Promoting the goods and services of others in the field of senior care and senior housing options