Cost management of health care benefit plans of others; consulting services related to health care cost management; medical referral services; health care and pharmaceutical cost management, cost containment and utilization review services; managed care, namely, pre-certification services, utilization review and electronic processing of health care information; charitable services, namely, organizing and conducting volunteer programs and community service projects; promoting public awareness of health and wellness topics; providing public policy information in the fields of healthcare policy and healthcare reform; direct marketing advertising of vision-related insurance policies of others; Providing an on-line searchable database in the field of eye care for employers, managed health care organizations, and individual consumers, namely, creating and maintaining an on-line searchable directory of a network of eye care service providers, which are recruited, credentialed and contracted for use by health care organizations, employers and individuals so that employers, members of managed health care organizations, and individuals may have access to such providers