The mark consists of three circles in dark green and light green as background to the wording "HEALTHY FAMILY PROJECT" all appearing in white. The letters in the wording "HEALTHY FAMILY" feature faded black lines in each letter and are outlined in black. A white heart, which features black lines and black outline, appears above the term "HEALTHY." The wording "BY PRODUCE FOR KIDS" appears below the circles. The term "BY" is in the color dark green. It is followed by a red apple with a purple-plum curved stem and curved indentation below the stem as well as a dark green leaf. The wording "PRODUCE FOR KIDS" is next to the apple design. The word "PRODUCE" is in purple-plum lettering, followed below by the word "FOR" in orange and the word "KIDS" in red. The background to the elements of the mark is in the color white and a black square surrounds the elements of the mark.