On-line retail store services featuring subscription boxes containing baby and child related products curated by child's age and/or developmental stage and consumer's interests; consumer membership subscription to receive packages containing: baby and child clothing, bedding, books, toys, health and wellness products, developmental aids and parenting materials, all which endorse the goods and services of others; a website and mobile app featuring products, reviews, recommendations, informational articles and videos related to baby and child clothing, bedding, books, toys, health and wellness products, developmental aids and parenting materials; web/mobile based questionnaires helping to curate the subscription to each customer's preferences; collecting and analyzing of customer preference data from product reviews and questionnaires