The mark consists of a label which goes around a container, which consists of a banner at the top with the words STEAM BREWED three times, separated by dots, and the word STEAMWORKS in larger letters appearing twice under the banner, with STEAM above WORKS each time. Below the words STEAMWORKS on the left, but in front of and partially obscuring the letters W and O, is a fanciful steam-powered clock which resembles a balloon. To the right of the clock is "www.Steamworks.com" in script. Below and to the right of this is an angel wearing goggles and holding a large bottle. In front of the angel is a banner with the words RETURN FOR REDEMPTION To the right of the angel and above it is a fire extinguisher with a propeller at its top, resembling a helicopter, and steam coming from the extinguisher hose. Below the word STEAMWORKS on the right is the fanciful image of a fireman carrying a woman and wearing a fireman's hat with "No. 5". To the right of the fireman's head are the words HEROICA RED ALE. Behind the fireman at his legs, there are canister-shaped containers resembling a fire hydrant, a beer keg, and a brewing tank, with the fire hydrant and beer keg each expelling steam. To the right of the fireman, near the bottom, is another fire extinguisher with a propeller resembling a helicopter, with steam coming from the extinguisher hose.