The mark consists of the word "MINI" in stylized letters with diagonal lines above the letters "I" representing eyebrows above the word "BOSS" in stylized letters above designs comprised of a larger and smaller retro video game characters each with eyes, eyebrows and a mouth above the wording "ALL YOU HOP ARE BELONG TO US" in stylized lettering with the background to the entire mark comprised of four diagonal bands. The color red appears in the letters "M" and "I" in the word "MINI", in the word "BOSS", in the arms of the smaller retro video game character and in one of the background diagonal bands; the color orange appears in the letter "N" and in the dots above the letters "I" in the word "MINI" and in the eyebrow designs above the letters "I" in the word "MINI" and in one of the background diagonal bands; the color blue appears as outlines to the retro video game characters, in the arms and legs, eyes, eyebrows and mouth of the larger retro video game character, and in the legs and mouth of the smaller retro video game character; the color green appears in the bodies of the retro video game characters; the color white appears as outlines to the retro video game characters, in the wording "ALL YOUR HOPE ARE BELONG TO US" and in one of the background diagonal bands; and the color yellow appears in one of the background diagonal bands.