Advertising, promoting, and marketing the goods and services of others via promotional contests, challenges and product giveaways for completed behavioral tasks in the nature of multi-week incentive award programs featuring goals for improved nutrition, fitness, wellness and exercise, promotional challenges and contests in the nature of fitness, sports, and corporate wellness competitions, and promotional experiences in the nature of promotional self-growth workshops and travel tours; Arranging and conducting special events for commercial, promotional or advertising purposes; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Fashion show exhibitions for commercial purposes; Gift registry services; Marketing the goods and services of others by means of location-based messaging; Membership club services in the nature of providing discounts to members in the field of luxury fashion, beauty, travel, dining, nightlife, fitness, wellness, health, technology, spas, fun and leisure activities, events being athletic events, concerts, and fashion shows, aspirational experiences in the nature of self-improvement programs and events, and for local movie theaters, restaurants, fitness and wellness centers; Mobile retail store services featuring luxury fashion, beauty, travel, wellness, health, technology, and spa products and discount vouchers and prepaid cards for dining and nightlife; On-line retail gift shops; On-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; On-line retail store services featuring a wide variety of consumer goods of others; On-line retail store services featuring subscription boxes containing luxury fashion, beauty, travel, fitness, wellness, health, technology, and spa products, and discount vouchers and prepaid cards for dining and nightlife; On-line retail store services featuring luxury fashion, beauty, travel, dining, nightlife, fitness, wellness, health, technology, and spa products, and discount vouchers and prepaid cards for dining and nightlife; Online advertising and marketing services in the field of performance-driven aspirational experiences and challenges being self-growth and lifestyle challenges, personal fitness training, and group travel tours, via wireless networks for display on mobile devices; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Providing independent ratings and reviews of other businesses for commercial purposes; Providing a web site featuring business information in the form of audio and video interviews, transcripts and other educational materials; General business networking referral services, namely, promoting the goods and services of others by passing business leads and referrals among group members; Promoting the charitable services of others, namely, providing individuals with information about various charities for the purpose of making donations to charities; Promotional sponsorship of multi-week programs featuring goals for improved nutrition and exercise, challenges and events in the nature of fitness, sports and fashion competitions, and experiences in the nature of self-growth, group mentor workshops and travel tours; Promotional services, namely, promoting the charities of others; Providing a website for managing, conducting and organizing online auctions that are designed to raise money for selected charities; Providing an online video business directory

Currency exchange services; Currency trading; Currency transfer services; Financial services, namely, providing a virtual currency for use by members of an on-line community via a global computer network; Financial services, namely, providing electronic transfer of a virtual currency for use by members of an on-line community via a global computer network; Financial sponsorship of multi-week programs featuring goals for improved nutrition, fitness, wellness and exercise, challenges and events in the nature of fitness, sports and fashion competitions, and experiences in the nature of self-growth, mentor workshops and travel tours; Financial information; Charitable fundraising by means of directing a portion of a customer's fees to a charity of the customer's choice; Issue of tokens of value

Arranging and conducting contests and challenges in the nature of multi-week incentive award programs featuring goals for improved nutrition, fitness, wellness and exercise; Arranging and conducting contests and challenges in the nature of physical fitness, sports, and wellness contests featuring rewards for participants who exercise, make healthy eating choices, and engage in other health-promoting activities; Arranging and conducting wellness contests and incentive award programs designed to reward participants for completing self-growth workshops and health and wellness related travel tours