Retail grocery store services; supermarkets; Retail bakery shops; Retail delicatessen services; retail and on-line retail store services featuring a wide variety of consumer goods of others; retail and on-line grocery store services featuring home delivery service; computerized on-line ordering featuring general consumer merchandise; on-line retail gift shops; promoting the goods and services of others; promoting public awareness of healthy lifestyle choices and practices; promoting public awareness in the fields of nutrition and proper diet; providing consumer information on-line relating to money saving tips, food, beverages, recipes, and shopping; retail grocery store services featuring a customer loyalty rewards program for shoppers; administration of customer loyalty program services which enable participants to obtain discounts on goods and services, discounted shipping, expedited shipping and early access to sales events; customer loyalty program services featuring rewards in the form of discounted shipping services; administration of a discount program enabling participants to obtain discounts on goods and services, discounted shipping, expedited shipping and early access to sales events; retail services, namely, administration of a discount program for enabling participants to obtain discounts on shipping services through use of a discount membership program and variable rate shipping program