The mark consists of the image of a dog's head and shoulders. The dog has a pink tongue sticking out to its right, with a brown nose, white teeth and black eyes. The dog's coat is golden yellow and white in color. The dog is wearing a brown collar with white and golden yellow studs and a white and golden yellow ring. There is a concentric circle design placed around the dog's image with the dog's ears sticking out of the top half of the circle. The circles are black in color. Below the design elements is the word "CHIHUAHUA" in black stylized uppercase letters. Underneath the word "CHIHUAHUA" is a black horizontal line. The color white within the two concentric circles represents background areas and is not claimed as a feature of the mark.