The mark consists of the image of a dog's head and shoulders. The dog has a pink tongue sticking out to its right, with a brown nose, white teeth and black eyes. The dog's coat is golden yellow and white in color. The dog is wearing a brown collar with white and brown studs and a white and brown ring. There is a concentric circle design placed around the dog's image with the dog's ears sticking out of the top half of the circle. The circles are black in color. Below the design elements are the words CHIHUAHUA CERVEZA. The word CHIHUAHUA is in black stylized uppercase letters stacked above the word CERVEZA in smaller black upper case letters. The word CERVEZA is flanked by two black horizontal lines. The color white within the two concentric circles represents background areas and is not claimed as a feature of the mark.