Providing and administering an incentive award program, namely, an accumulating value point system for customers who purchase the goods or services of others, whereby customers accumulate points based on every purchase made in a unique marketplace, which points are redeemable for free or discounted goods and services for the purpose of promoting and rewarding loyalty; Providing and administering an incentive award program, namely, an accumulating value point system for customers who purchase the goods and services of others, whereby customers accumulate points based on every purchase made in a unique marketplace, which points can be exchanged for discounts on travel, including cruise tickets and shipboard amenities for the purpose of promoting and rewarding loyalty; Administration of a value point program for enabling participants to obtain discounts on goods and services through use of a unique marketplace; Sales promotion for others provided through the distribution and the administration of value point program; Promoting the sale of goods and services of others by awarding purchase points for value point program and discount membership card use; Travel management; Providing a web site marketplace at which consumers can earn value points in return for every purchase of a good or service that is made in the marketplace

Debit card services in the nature of a value point system for customers who purchase the goods and services of others, namely, transaction processing services of accumulated value points; Accounts payable debiting services

Travel services for preferred customers, namely, cruises, travel information, arranging of on-shore excursions in the nature of arranging transport and transportation for participants of on-shore excursions, arranging and providing land-based passenger transportation which permit the application of earned value point system card point