The mark consists of the word, "POPCULT" in white lettering. Centered beneath the word, "POPCULT" is a smaller red circle, outlined with a thin, white line, with black dots and an arbitrary, 1950s era cream colored "unidentified flying object" ("UFO") emitting a white cone from the bottom of the UFO that extends to the bottom of the black circle, cutting through the red field and containing the stylized number "21". The UFO consists of four distinct parts: a 180-degree dome at the top of the red field; an elongated, oval body, that hemisects the red circle, with two symmetrical small black circles on the left and right side of the elongated oval. Two symmetrical yellow lightning bolts bracket the left and right side of the "21". A thin white line forms the border of the black circle.