Administration of a customer loyalty program which provides incentives for redeeming rewards for offline recreational activities; Administration of a customer loyalty program which provides incentives for merchants, applications, game companies and other entities to promote health and well-being of users through incentivized offline recreational activities; Administration of a customer loyalty program which provides financial incentives for users of mobile and peripheral devices to engage in leisure and recreational off-line activities, engagements and events through and involving businesses, merchants and other users; Administration of a customer loyalty program which provides for issuing, processing and redemption of loyalty points for purchase of goods and services; Dissemination of advertising for others via the Internet; Incentive award programs to promote the sale of products and services of others; Marketing services, namely, consumer marketing research; Marketing the goods and services of others by means of location-based messaging; Direct marketing services; Updating and maintenance of data in computer databases