Downloadable software application programs for use by cruise passengers on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays, enabling digital interaction for use in booking cruises, making reservations for shipboard dining, entertainment, theater, movies, beauty and spa services and tours, making reservations for shoreside dining, entertainment, transportation and tours, confirming and checking in for booked cruise, communicating with cruise passengers and crew on booked cruise, permitting access to booked cruise ship and stateroom, allowing payment for booked cruise, dining, entertainment, theater, movies, beauty and spa services, cruise destination tours and cruise line services and products, and redeeming coupons, points and awards for cruise line services and reservations, identifying cruise port destinations; computer application software for mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays enabling users to design virtual personas for interaction with shipboard digital locations; Downloadable Software application programs for use by cruise ship employees, officers, crew and service personnel on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays enabling digital interaction for purposes of servicing cruise passengers, maintaining work schedules, job training and certification, communicating with cruise line and cruise ship employees, officers, crew, service personnel and passengers, facilitation of customer relationship management and permitting access to designated shipboard rooms and areas; Computer game software for gambling machines; Electronic and interactive game software

Gaming machines, namely, devices which accept a wager; video gaming consoles for gambling; gambling machines

Providing and administering an incentive award program, namely, an accumulating value point system for customers who purchase the goods or services of others, whereby customer card holders accumulate points based on card use redeemable for free or discounted goods and services for the purpose of promoting and rewarding loyalty; Providing and administering an incentive award program, namely, an accumulating value point system for customers who purchase the goods and services of others, whereby customer card holders accumulate points based on card use that can be exchanged for discounts on travel insurance, car rental fees and shipboard amenities for the purpose of promoting and rewarding loyalty; Administration of a value point program for enabling participants to obtain discounts on goods and services through use of a value point program card and a discount membership card; Sales promotion for others provided through the distribution and the administration of value point program cards; Promoting the sale of goods and services of others by awarding purchase points for value point program card and discount membership card use; Travel management; Promoting the goods and services of others by providing hypertext links to the websites of others; Providing a web site marketplace at which participating merchants can offer goods or services for sale under a value point system; Arranging personal appearances by persons working in the field of cruise transportation and activities, gaming, food preparation, tours, cruise destinations, cruise ship construction and cruise itineraries; Providing advertising, marketing and promotional services, namely, development of advertising campaigns for cruise lines; Providing television shopping services in the field of cruise transportation and services, general merchandise, cruise selection and booking

Debit card services in the nature of a value point system for customers who purchase the goods and services of others, namely, transaction processing services of accumulated value points; Accounts payable debiting services; Facilitating and arranging for the payment by passengers of cruise fares, baggage handling, beauty and spa services, dining reservations, shoreside tours, shipboard shop purchases, shipboard and shoreside delivery services, shipboard and shoreside orders for services, events and merchandise by means of establishing funded accounts for use by cruise passengers and employees to purchase goods or services while on-board cruise vessels

Broadcast of television programs by satellite and digitally in the fields of cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor and cruise tours and destinations and cruise ship news information; Broadcasting of ongoing televised program segments about cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information accessible by means of television, satellite, digital large-panel display units; Streaming of ongoing televised program segments about cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information accessible by means of web-based applications, mobile phone applications and computer networks

Travel services for preferred customers, namely, cruises, travel information, arranging of on-shore excursions in the nature of arranging transport and transportation for participants of on-shore excursions, arranging and providing land-based passenger transportation which permit the application of earned value point system card points; Making reservations and bookings for shoreside transportation; Making transportation reservations and bookings for cruises, cruise destination visits and tours, and cruise transportation related to shipboard weddings and honeymoons; Transportation services, namely, baggage transportation from home or airport to cruise port, baggage check-in services for cruise departure and baggage transportation from cruise port to home or airport; Transportation reservation services

Educational and entertainment services, namely, producing and scheduling ongoing televised program segments about cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information accessible by means of television, satellite, digital large-panel display units; Entertainment services, namely, producing television programs in the fields of cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information made available by television, cable and streaming on the Internet; Entertainment services, namely, contest and incentive award programs designed to reward cruise passengers who submit the greatest number of pre-arrival and pre-departure information, reservations and orders via specified mobile or computer software applications; Entertainment services, namely, casino services, organizing and conducting stage shows, nightclub shows, contests, dances and parties; Night clubs; Photography services; Providing temporary use of non-downloadable software application programs for gambling and gaming; Making reservations and bookings for others for health treatments in the nature of physical exercise classes at health spas

Providing temporary use of non-downloadable software application programs for use by cruise passengers and accessible on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays, enabling digital interaction for use in booking cruises, making reservations for shipboard dining, entertainment, theater, movies, beauty and spa services and tours, making reservations for shoreside dining, entertainment, transportation and tours, confirming and checking in for booked cruise, communicating with cruise passengers and crew on booked cruise, permitting access to booked cruise ship and stateroom, allowing payment for booked cruise, dining, entertainment, theater, movies, beauty and spa services, cruise destination tours and cruise line services and products, and redeeming coupons, points and awards for cruise line services and reservations, identifying cruise port destinations; Providing temporary use of non-downloadable software application programs for use by cruise ship employees, officers, crew and service personnel and accessible on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays enabling digital interaction for purposes of servicing cruise passengers, maintaining work schedules, job training and certification, communicating with cruise line and cruise ship employees, officers, crew, service personnel and passengers, facilitating of customer relationship management and permitting access to designated shipboard rooms and areas

Making reservations for shipboard and land-based activities and amenities, namely, restaurant and hotel reservations, for others; Making reservations and bookings for shipboard restaurants for others; Making reservations and bookings for hotel accommodations for others; Bar and cocktail lounge services; Restaurant services

Making reservations for shipboard and land-based activities and amenities, namely, spa and beauty salon services, for others; Making reservations and bookings for others for cosmetic health, physical, cosmetic and beauty treatments at health spas; Health spa services, namely, body and skin care services; beauty salon services