The mark consists of a red vaporizer coil stylized design outlined in black with white cotton inside the coil spilling downward all within an Omega-like arch with light gold and dark gold gradient shadowing that is open at the bottom with a gold gradient box beneath containing the red wording "PRIME" outlined in white and a gold gradient horizontal line centered across the bottom under the gold gradient box containing "PRIME" and to the right of the Omega circle, a gold gradient horizontal line on the first line with the wording "COTTON" in white centered on the second line and the wording "BACON" in red centered on the third line with a horizontally placed arrow in white with the wording "BY" in red to the right with the wording "WICK 'N' VAPE" in white to the right and another horizontally placed arrow in white to the right centered on the fourth line with another horizontal gold gradient line centered on the fifth line, all on a black background.