The mark consists of an awning in alternating blue and white vertical stripes with a scalloped bottom portion, above a red checked design of different hues, separated by an undulating dark grey borders; the word "JOY" passes in front of a portion of the blue and white awning and red checked design, and the letters of the word "JOY" are in red stylized letters, with each letter having a white border and a white line traced through the middle of each letter, and the center of the letter "O" having a heart in the color blue and outlined in white; below and to the left of the "J" in the word "JOY" are the words "CHOCOLATEY DIPPED" where the letters are in white with a light shadow on a brown banner having a lighter brown hue in the middle; to the right of the brown banner are words "ICE CREAM" in white, all above the word "CUPS" in white, with the "C" in "CUPS" overlaying a portion of the trailing aforementioned brown banner; the white triangle below the word "CUPS" is background and is not claimed as a feature of the mark.