Computer e-commerce software to allow users to perform electronic business transactions via a global computer network; Computer software that provides real-time, integrated business management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface; Computer software, namely, an application allowing sales and field service employees to update and receive data stored in an enterprise's computer databases in real time, using a mobile device, with full telephony integration with the telephone and/or software features of the mobile device; Downloadable mobile applications for use as a product interface assistant, namely, for obtaining product identifiers for products, assigning identifiers to products, updating product databases, identifying products, and accessing on-line databases for information related to products and identifiers, for product inventory, purchase, and usage purposes; Electronic equipment for point-of-sales (POS) systems, namely, point-of-sale terminals, bar code readers, optical readers, advertisement display monitors, keyboards, printers, scanners, radio transmitters, radio receivers, computer hardware, and computer operating software; Radio-frequency identification (RFID) tags; Transponders