The mark consists of a cartoon kitten, winking at the viewer, inside a circle with the wording "LOVE.PET" to the right of the circle. The background in the circle is sky blue. The inside of the kitten's ears and its open left eye are white, as is the bottom third of the kitten's face, and a line up the center of the kitten's forehead. The kitten's mouth, nose and closed right eye are black. The kitten's open left eye also features a red iris and a black pupil that has a white dot on its top right corner, and the entire eye is outlined in black. The kitten's tongue, which hangs down from the mouth and to the right, is pink with a black line down the center and outlined in black. The remainder of the kitten's face and ears is light brown and the entire kitten is outlined in black. The kitten wears a piece of jewelry having the appearance of two green leaves with a partial black line down their center and attached to a black stem that is on top of the kitten's head and between its ears. The wording "LOVE.PET" appears block printed with the letter "L" in orange, the letter "O" in red, the letter "V" in pink, and the letter "E" is in blue-green, completing the word "LOVE". A dot in the shape of a cube in the color slate-blue appears next to the word "LOVE". Next to the dot is the word "PET" with the letter "P" in turquoise, the letter "E" in green, and the letter "T" in lime-green. The background behind the wording "LOVE.PET" is in white. The remaining white in the mark represents background that is not part of the mark.