The mark consists of label design in the shape of a symmetrical four-sided geometric figure with straight bottom and sides and a rounded top edge, at the top of the label are borders, below that is the word "JAMESON" with an outline that makes the letters appear three-dimensional, the letters are arranged in the shape of an arch, underneath that is a shield design, the top edge of the shield extends outward both left and right, and the bottom edge of the shield extends outward to a point at the center, overlapping the upper quadrant of the shield design is a triple-masted sail boat, in the left and right quadrants formed by the diagonal bands are anchors on each side, to the left of the shield design is a banner word "ESTABLISHED" inside, to the right of the shield design is a banner with the wording "SINCE 1780" inside, in the bottom quadrant is a star, under the shield is a banner with the words "SINE METU", below the shield design is the word "CASKMATES" with an outline that makes the letters appear three-dimensional. Below "CASKMATES" is a rigid line that separates the top portion of the label from the bottom. At the bottom left of the label is a seal design with horizontal lines overlapping the bottom of the box. On the seal are the words "JJ&S" in the center, and "JOHN JAMESON & SON LIMITED" around the edges, with the signature of "JOHN JAMESON & SON" in script.