The mark consists of a black field with the words "BUFFALO BILLS" in white in capital letters in an arc at the top and center of the mark, below which is a drawing in shades of gray and black of an old west character with long black hair, a narrow black beard and handlebar mustache, wearing a gray military-style jacket with tab collar, six gold buttons, shoulder epaulets with gold buttons and fringed cuffs, and a US cavalry-style gray hat, holding and shooting two gray long-barreled six-guns at angles of 10:00 and 2:00 o'clock; behind the character is a sunburst pattern in red and surrounding the character is a white lasso rope which circles the six-guns and threads through its own loop in the lower left-hand corner of the image; the character's six-guns appear to be shooting a stream of yellow, orange, red, green, and purple half-circles in the shape of fruit slices; to the left of the character is a "cornucopia" style representation of an orange peach, red watermelon slice, bunch of purple grapes and two red strawberries with green leaves attached; to the right of the central character is a "cornucopia" style drawing of an orange, red apple, two cherries with a single leaf, half of a green lime, a whole yellow lemon with a single leaf and two small bunches of purple blackberries; along the bottom of the field is the literal element "FRUITEEZ!" in red.