Providing temporary use of non-downloadable cloud based computer software with application programming interfaces for display, operation, provisioning, distribution and management of applications; Providing temporary use of non-downloadable cloud based computer software with application programming interfaces for display, operation, provisioning, distribution and management of content; providing temporary use of non-downloadable cloud based computer software for managing user interfaces, program guides, streaming media and video, playing live broadcasts and browsing the internet; consultancy relating to the design and development of hardware; computer software consultancy and engineering services; software integration consultancy and engineering services; computer programming and consultation services; technical support services, namely, troubleshooting of software problems; all of the foregoing relating to software and services for enabling over-the-top (OTT) delivery of multimedia content, provided to original equipment manufacturers and pay TV operators; application service provider services featuring software for disseminating and distributing advertisements, promotions and media content of others and displaying them on computing, communications, mobile and entertainment devices, namely, mobile telephones, personal digital assistants, tablets, smart phones, smart TVs, set-top boxes, optical disc players, streaming media devices, portable media players, desktop and laptop computers, virtual reality devices, augmented reality devices, in-flight infotainment and entertainment systems, automotive infotainment and entertainment systems, internet of things (IoT) devices, game and entertainment consoles; providing temporary use of on-line non-downloadable software and applications for disseminating and distributing advertisements, promotions and media content of others and displaying them on computing, communications, mobile and entertainment devices, namely, mobile telephones, personal digital assistants, tablets, smart phones, smart TVs, set-top boxes, optical disc players, streaming media devices, portable media players, desktop and laptop computers, virtual reality devices, augmented reality devices, in-flight infotainment and entertainment systems, automotive infotainment and entertainment systems, internet of things (IoT) devices, game and entertainment consoles; application service provider services featuring software for posting, transmitting, retrieving, receiving, organizing, searching, managing, targeting and optimizing text, audio, visual and multimedia data and content via optical, electronic and wireless communications networks; providing temporary use of on-line non-downloadable software and applications for posting, transmitting, retrieving, receiving, organizing, searching, managing, targeting and optimizing text, audio, visual and multimedia data and content via optical, electronic and wireless communications networks; application service provider services featuring software for developing, collecting, organizing, analyzing, optimizing, targeting, distributing, transmitting, receiving, managing and reporting data concerning online business-to-consumer and business-to-business commercial transactions; providing temporary use of on-line non-downloadable software and applications for developing, collecting, organizing, analyzing, optimizing, targeting, distributing, transmitting, receiving, managing and reporting data concerning online business-to-consumer and business-to-business commercial transactions; computer services, namely, hosting on-line web facilities for others for developing, collecting, organizing, analyzing, optimizing, targeting, distributing, transmitting, receiving, managing and reporting text, audio, visual and multimedia data and content; providing customized online web pages featuring user-defined information which includes search engines, on-line web links to other web sites, and personal profiles and information; design and development of online computer software systems; computer programming for others in the field of digital advertising; computer services, namely, hosting on-line web facilities for others for organizing and conducting on-line meetings, gatherings, and interactive discussions; providing temporary use of non-downloadable interactive software that allows users to access a portal, program guide, search features and content recommendation; providing temporary use of non-downloadable computer software for performing analytics of content behavior research and consumer trend analysis; platform as a service (PAAS) services featuring computer software platforms for providing video business software, services and solutions, namely, for content management, video analytics, importing player and source-agnostic content, web and application content payment processing, audience management, content discovery and promotion, content syndication, managing live streams, podcasts, and on-demand, subscription, transactional, and ad-based content, content aggregation, content categorization and content searching, video publishing and distribution; software as a service (SAAS) services featuring software for providing content delivery and viewing, publishing and updating video content, implementing content management solutions and digital asset management solutions, managing content delivery, uploading video for automated transcoding into multiple formats, thumbnail creation, application development, serving of content, and providing content monetization solutions; all of the foregoing being software and services to enable over-the-top (OTT) delivery of multimedia content, provided to original equipment manufacturers, pay TV operators, and video and multimedia content owners and service providers; designing, creating, hosting, and maintaining websites and website applications for others, provided to multimedia content owners and service providers to enable over-the-top (OTT) delivery of multimedia content