The mark consists of two parallel upright rectangles, the distal rectangle having white perimeter and internally shaded in blue, the proximal rectangle solely outlined in white without shading, said two rectangles connected via a third rectangle, a solely outlined-in-white unshaded rectangle orthogonally oriented to said first and second rectangles, said connecting rectangle thereby indicating that the three rectangles together form a geometric structure which by its predominantly outlined perimeters would allow in a determined amount of light, said geometric figure entirely underscored by the words "BLUEHOUSE GROWTH REIMAGINED" in white, while the entire mark has a gray background.