The mark consists of a blue flame over a black background with a white border, with the white border surrounded by a black border, the word steel colored grey also inside of the white border with the flame, the word "blu" colored blue below the flame, the word "vodka" colored grey underneath of the word "blu", then the words "distilled and bottled in the usa" below with the "U" colored red, "S" in white but outlined in the colored grey, A colored blue, then the words "40% alc/vol." in the bottom left corner, the words "750 mL" in the bottom right corner in grey. The "BLUE VODKA" and all language beneath that are on a white background.