The mark consists of wording and design. The wording "DOLLIES 4 THE HOLLIES" appears in red. Between the word "DOLLIES" and the number "4" there is an African American girl doll that has black curly hair with a red bow with green holly leaves and red berries on the bow. The doll has brown skin, red lips, and eyes in black, brown, and white. She is wearing a white shirt with green holly leaves and red berries in the center with a red skirt and red shoes. To the right of the doll appears the text "4 THE HOLLIES" in red. Below in smaller font appears the words "BECAUSE EVERY" in green and the word "GIRL" in red next to the legs to the doll, which are brown with red shoes. To the right of the doll's legs appears the words "DESERVES A" in green followed by the word "DOLL" in red, and the word "FOR" in green. Following "FOR" is the word "CHRISTMAS!", which appears in red and green, with "CHRIST" in red and "MAS!" in green.