The mark consists of four concentric circles in black, red, white, and yellow from outside to inside forming a border around a white circle. In the center of the circles is the wording "LICKING LITERACY" on two lines, in black, cursive-style lettering with the first letters capitalized. Inside the top of the circles is the wording "READING CAN BE SWEET" in small, black uppercase lettering. Inside the bottom of the circles is the wording "EST. 2017" in small, black lettering where the letters "EST." are cursive with the first letter "E" capitalized. To the left of the word "LITERACY" are three stacked books with white pages and black outlining , which have, from top to bottom, a red cover, a green cover, and a yellow cover. To the right of the word "LICKING" is a red, yellow, green, and blue swirled lollipop with black outlining and white and black streaks, with a yellow stick outlined in black . There are four four-pointed stars surrounding the lollipop, colored blue, red, green, and yellow going clockwise.