The mark consists of The mark consists of the stylized words "PICA LIMON" with the letters of the word "pica" in red lowercase letters with a white outline, and the word "limon" in dark green uppercase letters outlined in white; with the inside of the letter "o" shown as a lemon slice with yellow sections outlined in light green, with red dots on three of the sections, with one section slightly elevated; the word "pica" appears over a golden-yellow background, and the word "limon" appears over a white background; below the text appears a caricature of a red pepper, with light green hands and feet outlined in dark green; the pepper's eyes are white, outlined in dark green; the pepper's stem is light green, outlined in dark green; the pepper's mouth is light green with the opening in dark green, with a golden-yellow tongue sticking out; the pepper appears over a yellow back ground, with several red and white square dots; the bottom of the logo has a golden-yellow band representing the ground upon which the pepper is standing.