The mark consists of the literal elements "THE BEST IDEAS FOR KIDS", stylized, stacked on three lines, with "THE" in red, "BEST" in orange, "IDEAS FOR" in blue, and "KIDS" in assorted colors with "K" in red, "I" in purple, "D" in orange, and "S" in olive green. The "D" and the "S" of "KIDS" each have two white eyes with black pupils looking upward, and a black moustache. The "D" has two upraised orange stick arms, each with a three-fingered stick hand. Two pink and three orange six-pointed stars are scattered around the perimeter of the stacked literal element, with three stars around the top and two at the bottom, one at each lower corner.