Magnetically encoded private label credit cards and general purpose credit cards; Downloadable computer software, namely, plug-in software for mobile applications that provides access to credit services

Administration of credit card and multi-tender loyalty programs, namely, programs that allow businesses to offer payments and/or rewards to customers; marketing and data analytics services regarding credit card and merchant customer performance, namely, providing marketing information relating to credit cards and marketing data and programs and consumer research and reports; Billing

Financial services, namely, credit card services in the nature of processing of credit card payments and issuing of credit cards, in particular private label credit cards and credit cards that serve as both private label credit cards and general purpose credit cards; Electronic credit card transaction processing services; Point of sale and point of transaction services, namely, credit application processing in the nature of evaluating credit worthiness of companies and private individuals and issuing credit cards, payment transaction processing services and credit card authorization services; Facilitating credit services through electronic means and mobile devices, namely, processing of credit card applications in the nature of evaluating credit worthiness of companies and private individuals, credit card authorization services, credit card payment services and financial account management services; Promotional financing services for purchases particularly through the use of private label, multipurpose and general purpose credit cards; Providing services for processing credit card transactions for merchants, namely, processing of credit card applications in the nature of evaluating credit worthiness of companies and private individuals, credit card authorization services, credit card payment services and financial account management services