The mark consists of a smiling man design over a truck. The man appears with a tan hat. The tan hat has a black ribbon. The man appears in flesh color with black hair and mustache. The eyes of the man are blue, white and black. The mouth of the man has white teeth, black background and red tongue. The man has a gray, black and brown messenger bag with yellow and orange details at the left side and a white towel with red and green lines at the right side. At the right side of the man designs, appears a rooster head in yellow, brown, red and white colors. The truck appears in orange, yellow and red colors with black glasses and tires. At the black front glass appear two diagonal white lines. The frontal part of the truck appears in gray with black lines and two white front lights. At the truck door area appears a gray rear mirror. Over the front glass of the truck appears a white banner with the wording "DULCE JESUS MIO" in black stylized letters. At the truck gray bumper appears a tan banner with the wording "TAN PAISA COMO VOS" in black stylized letters and a yellow banner with the wording "LA CHIVA" in black stylized letters. The back of the truck has decorative panels with flowers and flourishes in the colors red, blue, white, orange and yellow. At the background of the man and the truck design appears a green diamond design with small yellow circles. Over the green diamond appears a smaller red diamond design with white outer border and red small circles at the border. At the center of the red diamond design appears white rays like design and around the green diamond design appears green rays like design. Below the green diamond design appears the wording "DULCE JESUS MIO" in black stylized letters with white and red outer borders. Below the wording "DULCE JESUS MIO" appears the wording "MIL JUGUETES" in black stylized letters with white small dots inside the letters.