The mark consists of a lateral view of a stylized representation of a football that consists of the outline of the football, including a stylized representation of the football's webbing at the top, and two marks to help define the art as a football, all drawn in blue, against a plain white background. In the white space in the center of the football's outline is a red, stylized representation of the world, drawn as line art in the shape of an ellipse with vertical and horizontal lines reminiscent of lines of latitude and longitude. Centered below this red globe are the uppercase, letters, WFC, written in an italicized, stencil font, and dark blue in color. Centered text just below these three letters is, in a smaller size, italicized, lucida grande font, written in red and set against a white background, are the words World Football Conference. This latter text extends the length of the blue stylized football, and like all of the other literal and design elements of this mark is set against a white background.