The mark consists of the word "ARCHIE'S" in red letters and a stylized script font. Below, the words "BAR + PIZZA" appear in black capital letters and a stylized font. The literal elements of the mark are surrounded by various illustrations, all depicted in red lines. Specifically, at the top left corner appears a depiction of a dog with an open mouth and wide open eyes comprised of concentric circles. A slice of pizza with toppings and dripping cheese is depicted below the front paw of the dog. To the right of the dog's head appears a slice of pizza with toppings and dripping cheese. To the right of the pizza slice appears a stylized image of an abstract creature comprised of three inverted long trapezoidal elements and an open mouth with bared teeth. The interior of the mouth is filled in with short vertical lines. A long wavy tongue extends from the mouth of the creature upwards and to the left and under the pizza slice. At the bottom left corner appears another stylized image of an abstract creature comprised of three inverted long trapezoidal elements and an open mouth with bared teeth. The interior of the mouth is filled in with short vertical lines. A long wavy tongue extends from the mouth of the creature upwards and to the right. Next to the tongue appears a slice of pizza with toppings and dripping cheese. To the right of the slice of pizza appears another dog with an open mouth. The dog's eyes are covered with pizza slices with toppings and dripping cheese. To the right of the dog's head and above the dog's body appears another slice of pizza with toppings and dripping cheese. In the spaces between the main design elements appear stylized depictions of pizza toppings, include mushroom slices, a slice of tomato and pepperoni, as well as other geometric elements, including rectangles and circles, which are all randomly placed.