The mark consists of the words ORIGINAL SHOWBOAT BRAND in a stylized marquee. The word ORIGINAL is in white and there is a yellow circle on either side of the word. Below that is the word SHOWBOAT in red with a white outline. Below that is the word BRAND in black. The stylized marquee is brown and tan with a thick yellow outline, which is outlined on either side with a dark yellow line. Surrounding the marquee are yellow dots. Below the marquee is an ivory, olive green and black riverboat on olive green water. The riverboat has two large smokestacks in the front with orange tops and two small smokestacks in the back, all emitting smoke. The riverboat has a red, white and blue American flag at the rear. In the background are green, dark green, brown and gray mountains.