The mark consists of a horizontal rectangular shape with a geometric patterned background with shades of blue, yellow and orange set within a larger white horizontal rectangular shape. A depiction of two adjacent cigarette packages appears one the left side of said rectangle. The leftmost cigarette package consists of the design of an orange and yellow camel set against a white background with a desert motif, which is set within a blue rectangle and the words "SINCE 1913 CAMEL BLUE" appear above the camel design in blue font, within a white stylized rectangle. The words "TURKISH & DOMESTIC BLEND" appear in red below the camel design. The rightmost cigarette package consists of the design of an orange and yellow camel set against a white background with a desert motif which is set within a red rectangle and the words "SINCE 1913 CAMEL FILTERS" appear above the camel design in blue and red font, within a red rectangle. The words "TURKISH & DOMESTIC BLEND" appear in red below the camel design. The words "NEW LOOK. CLASSIC BLEND." appear to the right of the cigarette packages.