The mark consists of the combination of some or all of the following elements, depending upon the product and its packaging, that create a unique overall image and distinct visual impression, and are protectable as a whole: (1) brightly colored bold graphics of distinctive animal characters depicted individually or grouped with one or more other such characters, with rainbow colored features, large eyes, and happy, friendly expressions; (2) use of brilliant, often rainbow sequenced, colors, graduated color sequences, and rainbow colors that fade into one another, including the use of the distinctively bright proprietary shades of pink; (3) package, cover and product surface designs featuring, in addition to the distinctive animal characters, combinations of rainbows, flowers, ice cream cones, butterflies, birds, rabbits, fish, cupcakes, bubbles, peace symbols, random words, hearts, happy faces, and stars, often in groups including colorful backgrounds employing rainbow colors, color fades and proprietary shades of pink, props and landscape features such as trees, pools, and snow; and (4) product packaging incorporating the look and feel of the products. Dotted lines indicate disclaimed elements.