Downloadable software for facilitating, processing, reviewing, analyzing and managing financial transactions, namely, providing and processing multiple types of loyalty rewards cards, coupons, discounts, stored value cards, gift cards, debit cards, credit cards, electronic stored value cards, virtual credit cards, virtual debit cards, virtual currency, and electronic stored value accounts; downloadable computer software in the nature of an electronic financial platform that integrates electronic payment processing with management of loyalty rewards cards, coupons, discounts, stored value cards, gift cards, debit cards, credit cards, electronic stored value cards, virtual credit cards, virtual debit cards, virtual currency, and electronic stored value accounts; downloadable software in the nature of a mobile application providing access to business account information; downloadable software for processing payment transactions, analyzing merchant transactions, and for evaluating and managing information on business performance and customers

Promotional services, namely, promoting the use of electronic payment transaction processing services by means of providing customer loyalty and incentive award programs; Promoting the use of electronic payment transaction processing services by means of the issuance of loyalty rewards cards, coupons, discounts, stored value cards, gift cards, debit cards, credit cards, electronic stored value cards, virtual credit cards, virtual debit cards, virtual currency, and electronic stored value accounts; Operating and managing customer loyalty and incentive award programs

Issuing prepaid stored value cards, gift cards, debit cards, credit cards, and electronic stored value cards; financial and credit card services, namely, issuing virtual credit card, virtual debit card, virtual currency, and electronic stored value accounts; providing incentive award programs for customers through the distribution of coupons, discounts, virtual currency, and stored value or gift cards for the purpose of promoting and rewarding loyalty; payment processing services, namely, credit card, debit card, gift card, stored value, virtual currency, and electronic payment transaction processing services; clearing and reconciling financial transactions via global computer and communications networks; electronic payment processing services; financial transaction services, namely, providing commercial transactions and payment options integrating customer identification, discounts, promotions, and loyalty programs

Providing on-line non-downloadable software and applications in the nature of an electronic financial platform that integrates electronic payment processing with management of loyalty rewards cards, coupons, discounts, stored value cards, gift cards, debit cards, credit cards, electronic stored value cards, virtual credit cards, virtual debit cards, virtual currency, and electronic stored value accounts; providing on-line non-downloadable software and applications for facilitating, processing, reviewing, analyzing and managing financial transactions, namely, providing and processing multiple types of loyalty rewards cards, coupons, discounts, stored value cards, gift cards, debit cards, credit cards, electronic stored value cards, virtual credit cards, virtual debit cards, virtual currency, and electronic stored value accounts; providing online non-downloadable software in the nature of a mobile application providing access to business account information; providing online non-downloadable software for processing payment transactions, analyzing merchant transactions, and for evaluating and managing information on business performance and customers