The mark consists of the wording "THE HUGSMILER'S" in blue upper-case letters curved over the characters of a smiling boy and a girl holding hands. The boy character has brown hair and peach skin indicating flesh tone, and is wearing a blue and yellow cap, a blue and light blue checkered pullover shirt with a white collar and red heart in the center, blue and yellow plaid shorts, and blue shoes. The girl characters has brown hair styled in spiral curls and peach skin indicating flesh tone, and is wearing a purple and blue striped dress with a heart design in the center, and blue shoes. Both characters are outlined in black, and each has black and white eyes. Beneath the two characters is the wording "HUGS" in large stylized font wherein the letters are colored in multi-colored splotches of red, orange, yellow, green, blue, light blue, dark blue, purple, and pink, and the wording casts a grey shadow.