The mark consists of the a smiling emoji face in the colors yellow and dark yellow with brown outlining with black eyebrows, eyes in the colors white, grey, black, and blue, a mouth with teeth and tongue in the colors black, red, and white, where the emoji has two gloved hands in the colors yellow and brown, where its right hand is holding a single snack chip, and its left hand is holding a bag full of snack chips. The snack chips are in the colors yellow with brown dots. The snack chip bag is white outlined in grey, with the wording "MI COSECHA" in yellow underlined by a red line and housed in a green leaf with orange outline on top and light green outline on the bottom, where below the leaf is the wording "The thy way to go! PL" in the color white, with other obscured illegible letters are in white and upon a green and light green diagonally striped banner. Under that is a partial black rectangle showing the letters "RE" in white. Under that is a photograph of stacked snack chips in the colors yellow with brown shading and brown dots. Below the emoji design is the stylized wording "EMOCHIP" in yellow and outlined in brown.