The mark consists of a male cartoon character with beige skin, brown hair, a brown mustache, brown and white eyes, and white teeth wearing a yellow apron, a red, gray, black, and white shirt, and a red, black, and white baseball hat with the name "ABEL" on it in white. The cartoon character and his garments are outlined in black. The character is offering light brown, white, and black Mexican pastries called churros on a red and white checkered napkin and in a white box. The napkin rests on a small black basket, and the white box is outlined in black. The cartoon character appears over a brown, yellow, and red hexagon shape with the words "CHURROS DON ABEL" in white across the middle section of the hexagon.