Advertising, marketing and promotion services; experiential marketing services; strategic and marketing consulting services for others relating to experiential marketing; activation marketing services and brand communications services, namely, digital and social media activation, e-commerce and mobile campaigns, word of mouth, viral, buzz campaigns in support of experiential marketing programs; event marketing, namely, arranging and conducting marketing promotional events for others; arranging for sponsors to affiliate their goods and services with sports and entertainment events; brand consulting services, namely, creation and development of brand strategy and brand identities for others; interactive advertising, marketing, and promoting of the goods and services of others; sales promotion services; direct marketing; market research and data analytics to evaluate consumer reaction, assess the marketplace and develop marketing strategies; marketing and advertising services, namely, creation of behavioral models, segmentation analyses, relationship campaigns, and marketing tools to increase knowledge of customer and consumer needs; creation and management of customer loyalty programs for commercial, promotional, and/or advertising purposes